Market Reesearch - Brand DNA & Manifesto

Overview

As a digital marketer and designer, I conducted an in-depth brand DNA research on Moët & Chandon to explore the core elements that define its identity and positioning in the luxury market. This research delves into the brand’s heritage, values, tone of voice, and visual storytelling to understand how it has maintained its iconic status within the champagne industry

The goal of this project was to analyze the intricate layers of Moët & Chandon's branding, from its association with celebration and exclusivity to its emphasis on elegance and trust. By breaking down key components such as brand archetypes, values, tone of voice, and imagery, the research provides a strategic framework that brands can leverage to create cohesive and compelling narratives.

This comprehensive brand DNA analysis serves as a crucial foundation for developing high-impact copy, content, and campaigns. Whether through advertising slogans, social media storytelling, or luxury event activations, the insights gained from this study allow for targeted messaging that resonates with Moët & Chandon's audience. Furthermore, it highlights how brands can blend historical heritage with modern storytelling techniques to drive engagement and maintain relevance.

By incorporating this research into my personal portfolio, I showcase my expertise in branding strategy, content creation, and digital marketing. This not only enhances my SEO presence but also positions me as a valuable asset for brands looking to craft powerful, data-driven marketing campaigns that align with their core identity and audience expectations.