Start-up Branding & Platform Design

The Quritica Startup Product Design and Branding Project exemplifies my ability to transform an innovative idea into a fully realized brand and product, encompassing every stage from conceptual discovery to market exposure. This project is a testament to my expertise in branding, and user-centered product design, showcasing my strategic approach to building a compelling brand identity that resonates with both artists and luxury brands.

Overview

Quritica is a professional networking platform aimed at connecting visual fine artists, luxury brands, and art writers in a dynamic, cultured community. Through extensive market research, user interviews, and strategic design thinking, the platform was developed to address key challenges such as visibility, collaboration management, and inclusivity within the art industry. The project involved a comprehensive brand strategy, visual identity creation, UX/UI design, and the development of a marketing roadmap to introduce the platform to its target audience.

Goals

The primary goal of the project was to create an intuitive and aesthetically appealing platform that empowers artists and brands to collaborate seamlessly. Key objectives included establishing a unique brand positioning, crafting a cohesive visual identity, and ensuring the user experience aligns with the needs and expectations of the art community. The ultimate aim was to bridge the gap between artistic expression and commercial potential.

Impact

This project highlights my ability to lead a brand from ideation to execution, balancing creative vision with strategic execution. It serves as a strong portfolio piece, demonstrating my proficiency in market research, branding, product development, and marketing strategies, enhancing my credibility as a digital marketer and designer.